디아지오코리아, 겨울의 정점을 담은 한정판 ‘조니워커 블루 아이스 샬레’ 출시 : 라이프스타일

2024-12-06

프리미엄 주류 기업 디아지오코리아의 세계 판매 1위 스카치 위스키 브랜드 조니워커(Johnnie Walker)가 럭셔리 스키웨어 브랜드 ‘퍼펙트 모먼트(Perfect Moment)’와 협업한 한정판 ‘조니워커 블루 아이스 샬레’를 출시한다.

이번 글로벌 캠페인에는 조니워커 블루 홍보대사이자 ‘퍼펙트 모먼트(Perfect Moment)’ 주주인 프리양카 초크라 조나스가 캠페인의 주역을 맡아 두 아이코닉한 브랜드의 협업을 통해 새로운 럭셔리 고객들을 사로잡는다.

조니워커는 ‘조니워커 블루 아이스 샬레’를 통해 ‘아프레 스키(Après Ski)’ 문화를 새롭게 정의했다. 스키를 탄 후 휴식을 취하며 겨울의 아름다움을 즐기는 것을 뜻하는 아프레 스키 문화에서 영감을 받아 만들어진 조니워커 블루 아이스 샬레는 새하얀 눈과 따뜻한 모닥불, 그리고 맑은 산속 공기를 떠올리게 하는 감미로운 경험을 선사한다.

조니워커 블루 아이스 샬레는 디아지오의 마스터 블렌더 엠마 워커가 차가운 겨울을 떠올리면서도 따뜻한 풍미를 만들기 위해 스코틀랜드 고지대에 위치한 증류소에서 만들어진 진귀한 원액만을 선별해 완성됐다. 특히 전설적인 브로라(Brora) 증류소에서 만들어진 위스키가 어우러져 조니워커 블루의 깊은 풍미에 바닐라, 정향, 스파이시한 사과의 풍미와 은은한 스모키 향을 더해 겨울의 풍경을 입안에서 느낄 수 있는 마법 같은 위스키가 탄생했다. 조니워커 블루 아이스 샬레는 매우 차가운 상태로 마실 때 맛의 정점을 느낄 수 있다.

이 제품은 ‘퍼펙트 모먼트(Perfect Moment)’가 디자인한 크로스바디 백에 제공되는 것이 특징이다. 겨울 아웃도어 아이템으로 활용할 수 있는 크로스바디 백을 열면 아프레 스키를 모티브로 새롭게 디자인된 조니워커 블루 보틀을 만날 수 있다. 푸른색의 보틀에 새하얀 별을 무늬로 넣어 한겨울의 이미지를 감각적으로 형상화했다.

조니워커는 한정판 조니워커 블루 아이스 샬레 출시를 기념해 오는 12월 7일부터 12월 14일까지 몬드리안 서울 이태원에 위치한 프리빌리지 바에서 ‘조니워커 블루: 더 피크 오브 윈터(Johnnie Walker Blue: The Peak of Winter)’ 팝업을 운영한다. ‘조니워커 블루: 더 피크 오브 윈터’ 팝업은 추운 겨울이지만 열정이 가득한 스키장에 온 듯한 분위기를 자아낼 예정이다. 파티오 히터와 온열매트가 마련된 야외 루프톱 바와 따뜻하고 안락한 분위기의 실내 바로 구성돼 있어 추운 겨울의 정점에서 따뜻하게 즐기는 조니워커의 운치를 경험할 수 있다.

팝업에서는 조니워커가 몬드리안과의 협업을 통해 특별히 개발된 한정판 메뉴들을 선보인다. 조니워커 블루가 선사하는 겨울의 정점을 한 번에 만날 수 있는 매력적인 위스키 플라이트, ‘블루 아이스 트리오(Blue Ice Trio)’가 단연 돋보인다. 특히 조니워커 블루 아이스 샬레를 활용한 시그니처 칵테일인 ‘블루 아이스 샬레 코블러(Blue Ice Chalet Cobbler)’는 피노 셰리 와인과 블루베리 코디얼을 활용해 조니워커 아이스 샬레가 가진 겨울을 응축한 듯한 풍미가 매력적이다. 또한 ‘블루 아이스 트리오’의 풍미와 어우러지는 시그니처 핑거푸드 3종으로 구성된 페어링 세트도 함께 만나볼 수 있다.

사전 예약을 통해 방문하는 방문객에게는 팝업 좌석을 선점할 수 있는 기회가 주어지며, 아이스샬레 한정판 메뉴 이용 고객 대상으로는 조니워커 블루 아이스 샬레를 특별하게 즐길 수 있는 마운틴 글라스 및 코스터 세트를 선착순으로 제공한다. 예약은 네이버 예약 및 캐치테이블에서 가능하다.

한정판 프로모션 메뉴는 루프톱 팝업이 종료된 후에도 몬드리안 2층의 럼퍼스 룸과 1층에 위치한 블라인드 스팟에서 내년 2월까지 만나볼 수 있다. 또한 조니워커의 전통과 탁월한 블렌딩 기술을 다양한 고객 취향에 맞춰 전달하기 위해 조니워커 블루는 물론 조니워커 골드, 조니워커 블랙까지 지속적으로 선보일 예정이다.

디아지오코리아 박민지 조니워커 브랜드 매니저는 “스키를 비롯한 다양한 겨울 아웃도어 활동과 특별한 만남이 많아지는 연말 시즌을 맞이해 조니워커 블루 한정판으로 ‘조니워커 블루 아이스 샬레’를 출시하게 됐다”며 “조니워커 블루: 더 피크 오브 윈터 팝업에 방문해 시그니처 칵테일을 즐기며 조니워커 블루가 전하는 겨울의 정취를 경험해 보시기를 바란다”고 밝혔다.

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